SACO – PeoplesChoice Credit Union recently concluded its annual Summer Sweepstakes benefitting the Maine Credit Union League’s Campaign for Ending Hunger, raising a total of $7,875.
The event, which was in its second year, brings a simple premise to participating members with its “Win Big, Do Good” messaging.
“Members can feel good about participating no matter what,” said PeoplesChoice Credit Union CEO, Luke Labbe. “Not only do they have a chance to win a $2,500 cash prize, but proceeds from the sweepstakes go directly to the fight to end hunger.”
This year, PeoplesChoice member “Joe” from Wells was the big winner of the sweepstakes and even stated that he would use a portion of his winnings to give back to one of his local food pantries.
“While these events are fun in nature, it truly shows that our members support the greater mission,” Labbe said. “That is what makes events like this so special.”
To date, PeoplesChoice has raised just over $19,000 for the Campaign for Ending Hunger in 2025, which is an astounding 69% increase year-over-year. For more information on the campaign, visit the Community Outreach section on the Maine CUL’s website at mainecul.org.
About PeoplesChoice Credit Union:
PeoplesChoice Credit Union, founded in 1963 and based in Saco, Maine, is a not-for-profit financial cooperative serving over 20,000 members across southern, central, and northern Maine. With a strong commitment to personalized service, competitive rates, and community support, PeoplesChoice puts people first—always. Offering innovative banking solutions, including mobile services and nationwide ATM access, the credit union helps members reach their financial goals. PeoplesChoice operates branches in Biddeford, Saco, Sanford, Wells, and a home loan office in Windham.